...CUSTOMIZES Sales Copy, Product Offers, Training & Tutorial Messages, Purchasing Options, List-Building Freemiums, Registration Pitches, Video Playback,  even the STYLE & Design of a Web Page…

...according to WHO is Visiting. No Programming, Coding, or special nerd skills required.

Now, your customers, your subscribers, even your visitors (Yes, you can customize content for visitors even if they're not subscribed to your email list) can experience completely customized content and advertising according to rules YOU create based on where they are in their customer journey with you. 

...and it's been called THE most significant and empowering marketing technique to hit Online Marketing since social media ruined your productivity.  

In fact, for years now, everyone has been talking about BAM. Except, there was a catch. Up until now, it required complex coding (and LOTS of money shelled out to coders). But Kartra changed the game and now it can be done simply and easily within our page builder (yes, YOU can do it...no nerdy coder needed).

The opportunities here are endless, and as we'll discuss below, customized and targeted content is dramatically increasing engagement and conversion rates, which means MORE revenue for your business.

But, that doesn’t mean MORE time spent building out stuff. Everything is packaged on one page and you decide who sees what. That means instead of building three separate pages for three audiences, you now just need one that goes the distance.

The next time you make an offer, introduce a new product, present an Upsell or Downsell, or even an upgrade opportunity, you can use BAM to make sure that your customer gets the offer terms that are MOST LIKELY to create a conversion.  So, instead of sending customers to a typical, flat and static checkout page, using BAM, you could make the offer customized according to the last time your customer purchased.

If they used a 3-pay payment plan to purchase last time, then make the checkout page they see this time feature a 3-pay payment plan FRONT and CENTER.

Maybe they decided last time to just jump right into your product with a Single Payment. This time, make that the Single Payment option is the Featured Payment option, maybe even include a little discount to gently persuade them in the direction of HIGHEST CONVERSION.

If you spend a moment, you can come up with dozens of ways to create a High-Converting Customized Experiences…

Maybe you sell a product that can be used for many niches. Maybe it’s something like...uhhh I don’t know...webinar software? And maybe you realize that each of these niches has a different purpose for using your product. An artist will use webinar software differently than a business consultant will who will use it differently than a volunteer coordinator will.

Create an opt-in form that has a custom form where users can pick from a series of drop-down niches.

Once identified, the next time they visit ANY page, they will see custom content just for them. So, if someone identifies as an lawyer, all your sales copy can be focused on how your product benefits lawyers with some strong legal imagery alongside it. And if a business coach visits, there won’t be a gavel or manila folder in sight, but rather, copy geared towards generating more coaching leads. This makes it easy for your potential customer to understand exactly how your product will work for them.​

It’s always a great idea to have a 404 page at the ready for when someone enters a dead link. With BAM, you can make the 404 page customized to change based on what they have purchased.

Someone who has not purchased anything will get a standard 404 page, linking them to your main sales page.

However, if someone has purchased one of your products, you can give them support links for that product; saying something like, "Oops! Seems that page doesn’t exist. But you may be looking for one of these links…"

So, you’ve got a visitor who has opted in for your free guide, but hasn’t made the plunge to purchase. But he/she is a chronic lurker and keeps coming back, always tempted to press the buy button.

Give them a little shove in the right direction by letting them know you know that it’s not their first rodeo on your page. Add a tag to an opt-in-without-purchase user. Then, when they visit your page, show them a “welcome back” message. This will not only pique their interest because the page will look different, but it will also appeal to their pride by making them feel special.

Have you ever heard of the 80/20 rule? Eighty percent of your sales, including all-important repeat business, will come from twenty percent of your customers. And those customers deserve to be rewarded for it. In Kartra, you can give your leads points for every single action they take. Open an email: point. Click the link: point. Buy a product: 10 points. And over time, those points add up. In marketing jargon, that's called "lead scoring." And it's the easiest way to keep track of and reward customer engagement.

Create a point goal, say 50 points, where a customer goes from ordinary to extraordinary. Set it in Kartra, and as soon as they hit that 50-point goal, they’ll have a VIP tag. Now, when they visit your page, you can show them a VIP banner to make them feel special.

In addition to the VIP banner, also have that banner entitle them to a 10% discount on anything else you sell! You can use BAM to display the coupon code ONLY to them when they check out with any one of our products...They can’t share it with friends because none of them are tagged as VIP.

So you finally made it out to Vegas this year for THE BIGGEST conference in your industry. You networked and schmoozed and made out like a bandit with a new list of emails for hot leads that are super interested.

Add those leads to your Kartra account with a “conference” tag. Then, send out an email blast, thanking them for their time and encouraging them to click the link to your site.

When they finally click, they’ll see your normal web address. But instead of seeing your normal homepage content, they are greeted with a completely customized site that makes references to the conference you were both at.

For example, instead of your normal subhead saying what your product does (they already know), maybe you have a line that says “It was great meeting you at X event – thanks for taking us up on our offer and visiting us at this page.” You can even include an exclusive and limited time offer that ONLY attendees can take advantage of. The special message and offer will boost their ego, while encouraging them to make a purchase.

And the best part is, since this will be on your homepage, they'll think you're making a HUGE DEAL about meeting them because of the message they're getting at your .com location.

Let's make sure that we're not wasting our most limited resource — TIME — on a technological gimmick.  I know that sounds harsh, but it seems like we hear a lot from our competitors about all of this game-changing technology they're about to roll out, and when push comes to shove, the fact is they can barely roll out new privacy policy stuff, like GDPR, let alone innovate industry-changing technology.

The question really is — does Customized Content, or what we're calling Behavioral Adaptive Marketing ...does it make a difference?

We’re not going to ask you to take our word (even though we’re using this technology ourselves). Instead, let’s dig into the market research data and get a true, unbiased view.

According to research firm MarketingSherpa:

• 82% of prospects say content targeted to their specific industry is more valuable

• 67% say content targeted to their job function is more valuable

• 49% say the same for content targeted to their company size

• 29% prefer content targeted to their geography

But, that’s not all. If we dig a little deeper, we can see just how important personalization is in all aspects of your marketing.

Personalized emails improve click-through rates by 14% and conversion rates by 10%. (Source: Aberdeen).

That’s HUGE. Just consider those numbers for a moment. If you send out 1000 emails, that’s 140 extra sets of eyeballs viewing your content.

And, in a study of more than 93,000 calls-to-action and hundreds of millions of views over a 12-month period, HubSpot found that calls-to-action that were targeted to the user had a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors. (Source: HubSpot).

...when you think about how you can apply it to your business. People are not cookie cutters, and one size definitely doesn’t fit all (despite what late-night infomercials may have told you). If a viewer of your webpage has already downloaded your free whitepaper, give them a different CTA, such as a “buy now” button, instead of the “download” CTA you give first-time visitors. This will not only look better to your customer, but as you can see by these stats, your conversions will thank you.

While we’re on the topic of powerful personalization stats...research has also shown that in-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales. (Source: Monetate/eConsultancy). This makes sense when you learn that 40% of consumers buy more from retailers who personalize the shopping experience across channels. (Source: MyBuys).

And as you’ve seen from the examples we included up above, personalization is not difficult. It just takes a bit of forethought (and a bit of tagging!).

The most eye-popping proof: I’ll leave you with just one more glowingly positive study on personalized campaigns that use techniques similar to BAM. In a review of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. (Source: MindFire)

Really, the most important stat here is that last one - 650 marketing campaigns show that a customized experience beat out flat, static campaigns — beat them out "Overwhelmingly."

When's the last time you were told about an Overwhelmingly Superior Opportunity?  I bet you hear about them more often than you realize. So, let me rephrase the question…

When's the last time you were told about an Overwhelmingly Superior Opportunity that YOU CAN ACTUALLY USE TODAY — without hiring a team of developers, web designers, or systems integrators?  I'm talking about having access to this Behavioral Adaptive Technology in minutes. 

Yes, that means you don't need to hire anyone.

And a good portion of you reading already have access to this Tech. Surprise!

How easy is this to do? Okay — so, all hype and lightweight little sales persuasion techniques aside (Don't be bitter, I do it all the time), what would it really take to make Web Page Content Automatically Customized for your Visitor?

I'm glad you asked.  Because once you see how the logic works (Don't worry, it is really Lego-Level Easy to set up), you're gonna want to start setting up your first BAM™ Funnel YESTERDAY.

​I hate to be lazy and dip into a well-worn cliche, but the possibilities with this Technology are far reaching and practically endless.

Another, and brutally awesome, example: one of BAM Beta Testers reallllly surprised us.  She would add an "HN" TAG to certain customers. As it turns out, HN means "High Needs," and she adds that TAG to certain "challenging" customers that would blow up her Kartra Help Desk on a regular basis - sometimes submitting multiple tickets DAILY.

Now, with BAM, whenever a customer with a "High Needs" TAG was detected during a visit to the Landing Page of her Help Desk, the Landing Page would CONSPICUOUSLY feature all of the products training material (Ya know, things like the MANUAL), the latest tutorials, and frequently asked and answered questions…

Don't get me wrong, that's smart and all, but what really made us say "Damn Girl, You a straight gangsta" (We almost always talk that way at work) was how she would HIDE the "Request Support" button for 3 minutes, but ONLY for Customers with the "High Needs" TAG.  Brutal!  But I get it.  (You totally want to try this, don't you 😉 .)

BAM is so powerful that after describing it to early beta candidates, their first reaction was "There's no way you're gonna be able to make this much power actually USEABLE by the typical Online Business Owner."

So, that became our challenge.  And like a great many good ideas, this idea started and ended with the concept "Let's give a user control over this feature by making it an extension of features they already use."

I may have, ya know, taken a bit of creative license there.   So, to make it clear that we've made ease-of-use of BAM a top priority, here's a short video showing you how it works.

Yeah, but, how do we use this to improve our business?  Ya know, how does it help us make more money?

You now know that BAM exists.  That's a pretty significant step in making more money.

We've shown statistics and studies that highly suggest that Custom, Personalized Messages (or messages that acknowledge the situation that a prospect is in) are far superior to flat, static, one-message-fits-all communications.

And that last video showed that using BAM is essentially using TAGS and DIV Triggers.

‘Till we talk about Kartra's NEXT awesome feature set…

XOXO,

Andy Jenkins

Kartra Lover, CEO, and Amateur Foot Model.

...CUSTOMIZES Sales Copy, Product Offers, Training & Tutorial Messages, Purchasing Options, List-Building Freemiums, Registration Pitches, Video Playback,  even the STYLE & Design of a Web Page…

...according to WHO is Visiting. No Programming, Coding, or special nerd skills required.

Now, your customers, your subscribers, even your visitors (Yes, you can customize content for visitors even if they're not subscribed to your email list) can experience completely customized content and advertising according to rules YOU create based on where they are in their customer journey with you. 

...and it's been called THE most significant and empowering marketing technique to hit Online Marketing since social media ruined your productivity.  

In fact, for years now, everyone has been talking about BAM. Except, there was a catch. Up until now, it required complex coding (and LOTS of money shelled out to coders). But Kartra changed the game and now it can be done simply and easily within our page builder (yes, YOU can do it...no nerdy coder needed).

The opportunities here are endless, and as we'll discuss below, customized and targeted content is dramatically increasing engagement and conversion rates, which means MORE revenue for your business.

But, that doesn’t mean MORE time spent building out stuff. Everything is packaged on one page and you decide who sees what. That means instead of building three separate pages for three audiences, you now just need one that goes the distance.

The next time you make an offer, introduce a new product, present an Upsell or Downsell, or even an upgrade opportunity, you can use BAM to make sure that your customer gets the offer terms that are MOST LIKELY to create a conversion.  So, instead of sending customers to a typical, flat and static checkout page, using BAM, you could make the offer customized according to the last time your customer purchased.

If they used a 3-pay payment plan to purchase last time, then make the checkout page they see this time feature a 3-pay payment plan FRONT and CENTER.

Maybe they decided last time to just jump right into your product with a Single Payment. This time, make that the Single Payment option is the Featured Payment option, maybe even include a little discount to gently persuade them in the direction of HIGHEST CONVERSION.

If you spend a moment, you can come up with dozens of ways to create a High-Converting Customized Experiences…

Maybe you sell a product that can be used for many niches. Maybe it’s something like...uhhh I don’t know...webinar software? And maybe you realize that each of these niches has a different purpose for using your product. An artist will use webinar software differently than a business consultant will who will use it differently than a volunteer coordinator will.

Create an opt-in form that has a custom form where users can pick from a series of drop-down niches.

Once identified, the next time they visit ANY page, they will see custom content just for them. So, if someone identifies as an lawyer, all your sales copy can be focused on how your product benefits lawyers with some strong legal imagery alongside it. And if a business coach visits, there won’t be a gavel or manila folder in sight, but rather, copy geared towards generating more coaching leads. This makes it easy for your potential customer to understand exactly how your product will work for them.​

It’s always a great idea to have a 404 page at the ready for when someone enters a dead link. With BAM, you can make the 404 page customized to change based on what they have purchased.

Someone who has not purchased anything will get a standard 404 page, linking them to your main sales page.

However, if someone has purchased one of your products, you can give them support links for that product; saying something like, "Oops! Seems that page doesn’t exist. But you may be looking for one of these links…"

So, you’ve got a visitor who has opted in for your free guide, but hasn’t made the plunge to purchase. But he/she is a chronic lurker and keeps coming back, always tempted to press the buy button.

Give them a little shove in the right direction by letting them know you know that it’s not their first rodeo on your page. Add a tag to an opt-in-without-purchase user. Then, when they visit your page, show them a “welcome back” message. This will not only pique their interest because the page will look different, but it will also appeal to their pride by making them feel special.

Have you ever heard of the 80/20 rule? Eighty percent of your sales, including all-important repeat business, will come from twenty percent of your customers. And those customers deserve to be rewarded for it. In Kartra, you can give your leads points for every single action they take. Open an email: point. Click the link: point. Buy a product: 10 points. And over time, those points add up. In marketing jargon, that's called "lead scoring." And it's the easiest way to keep track of and reward customer engagement.

Create a point goal, say 50 points, where a customer goes from ordinary to extraordinary. Set it in Kartra, and as soon as they hit that 50-point goal, they’ll have a VIP tag. Now, when they visit your page, you can show them a VIP banner to make them feel special.

In addition to the VIP banner, also have that banner entitle them to a 10% discount on anything else you sell! You can use BAM to display the coupon code ONLY to them when they check out with any one of our products...They can’t share it with friends because none of them are tagged as VIP.

So you finally made it out to Vegas this year for THE BIGGEST conference in your industry. You networked and schmoozed and made out like a bandit with a new list of emails for hot leads that are super interested.

Add those leads to your Kartra account with a “conference” tag. Then, send out an email blast, thanking them for their time and encouraging them to click the link to your site.

When they finally click, they’ll see your normal web address. But instead of seeing your normal homepage content, they are greeted with a completely customized site that makes references to the conference you were both at.

For example, instead of your normal subhead saying what your product does (they already know), maybe you have a line that says “It was great meeting you at X event – thanks for taking us up on our offer and visiting us at this page.” You can even include an exclusive and limited time offer that ONLY attendees can take advantage of. The special message and offer will boost their ego, while encouraging them to make a purchase.

And the best part is, since this will be on your homepage, they'll think you're making a HUGE DEAL about meeting them because of the message they're getting at your .com location.

Let's make sure that we're not wasting our most limited resource — TIME — on a technological gimmick.  I know that sounds harsh, but it seems like we hear a lot from our competitors about all of this game-changing technology they're about to roll out, and when push comes to shove, the fact is they can barely roll out new privacy policy stuff, like GDPR, let alone innovate industry-changing technology.

The question really is — does Customized Content, or what we're calling Behavioral Adaptive Marketing ...does it make a difference?

We’re not going to ask you to take our word (even though we’re using this technology ourselves). Instead, let’s dig into the market research data and get a true, unbiased view.

According to research firm MarketingSherpa:

• 82% of prospects say content targeted to their specific industry is more valuable

• 67% say content targeted to their job function is more valuable

• 49% say the same for content targeted to their company size

• 29% prefer content targeted to their geography

But, that’s not all. If we dig a little deeper, we can see just how important personalization is in all aspects of your marketing.

Personalized emails improve click-through rates by 14% and conversion rates by 10%. (Source: Aberdeen).

That’s HUGE. Just consider those numbers for a moment. If you send out 1000 emails, that’s 140 extra sets of eyeballs viewing your content.

And, in a study of more than 93,000 calls-to-action and hundreds of millions of views over a 12-month period, HubSpot found that calls-to-action that were targeted to the user had a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors. (Source: HubSpot).

...when you think about how you can apply it to your business. People are not cookie cutters, and one size definitely doesn’t fit all (despite what late-night infomercials may have told you). If a viewer of your webpage has already downloaded your free whitepaper, give them a different CTA, such as a “buy now” button, instead of the “download” CTA you give first-time visitors. This will not only look better to your customer, but as you can see by these stats, your conversions will thank you.

While we’re on the topic of powerful personalization stats...research has also shown that in-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales. (Source: Monetate/eConsultancy). This makes sense when you learn that 40% of consumers buy more from retailers who personalize the shopping experience across channels. (Source: MyBuys).

And as you’ve seen from the examples we included up above, personalization is not difficult. It just takes a bit of forethought (and a bit of tagging!).

The most eye-popping proof: I’ll leave you with just one more glowingly positive study on personalized campaigns that use techniques similar to BAM. In a review of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. (Source: MindFire)

Really, the most important stat here is that last one - 650 marketing campaigns show that a customized experience beat out flat, static campaigns — beat them out "Overwhelmingly."

When's the last time you were told about an Overwhelmingly Superior Opportunity?  I bet you hear about them more often than you realize. So, let me rephrase the question…

When's the last time you were told about an Overwhelmingly Superior Opportunity that YOU CAN ACTUALLY USE TODAY — without hiring a team of developers, web designers, or systems integrators?  I'm talking about having access to this Behavioral Adaptive Technology in minutes. 

Yes, that means you don't need to hire anyone.

And a good portion of you reading already have access to this Tech. Surprise!

How easy is this to do? Okay — so, all hype and lightweight little sales persuasion techniques aside (Don't be bitter, I do it all the time), what would it really take to make Web Page Content Automatically Customized for your Visitor?

I'm glad you asked.  Because once you see how the logic works (Don't worry, it is really Lego-Level Easy to set up), you're gonna want to start setting up your first BAM™ Funnel YESTERDAY.

​I hate to be lazy and dip into a well-worn cliche, but the possibilities with this Technology are far reaching and practically endless.

Another, and brutally awesome, example: one of BAM Beta Testers reallllly surprised us.  She would add an "HN" TAG to certain customers. As it turns out, HN means "High Needs," and she adds that TAG to certain "challenging" customers that would blow up her Kartra Help Desk on a regular basis - sometimes submitting multiple tickets DAILY.

Now, with BAM, whenever a customer with a "High Needs" TAG was detected during a visit to the Landing Page of her Help Desk, the Landing Page would CONSPICUOUSLY feature all of the products training material (Ya know, things like the MANUAL), the latest tutorials, and frequently asked and answered questions…

Don't get me wrong, that's smart and all, but what really made us say "Damn Girl, You a straight gangsta" (We almost always talk that way at work) was how she would HIDE the "Request Support" button for 3 minutes, but ONLY for Customers with the "High Needs" TAG.  Brutal!  But I get it.  (You totally want to try this, don't you 😉 .)

BAM is so powerful that after describing it to early beta candidates, their first reaction was "There's no way you're gonna be able to make this much power actually USEABLE by the typical Online Business Owner."

So, that became our challenge.  And like a great many good ideas, this idea started and ended with the concept "Let's give a user control over this feature by making it an extension of features they already use."

I may have, ya know, taken a bit of creative license there.   So, to make it clear that we've made ease-of-use of BAM a top priority, here's a short video showing you how it works.

Yeah, but, how do we use this to improve our business?  Ya know, how does it help us make more money?

You now know that BAM exists.  That's a pretty significant step in making more money.

We've shown statistics and studies that highly suggest that Custom, Personalized Messages (or messages that acknowledge the situation that a prospect is in) are far superior to flat, static, one-message-fits-all communications.

And that last video showed that using BAM is essentially using TAGS and DIV Triggers.

Look the truth is there is NOTHING like Kartra. But you don’t have to take our word for it.

If you’re ready to Experience The Single Biggest Breakthrough In The History Of Internet Marketing then try Kartra today for just $1.