Kartra — The Marketo Alternative for Online Business Owners Who Want The Most Complete All-in-One Marketing Platform
AVOID LIMITED FEATURES, STIFF LEARNING CURVES, AND THE HIGH COST OF MARKETO — FOR KARTRA'S
USER-FRIENDLY, FEATURE-RICH AUTOMATED SALES & MARKETING PLATFORM
You have everything you need in one place.
Kartra gives you all the tools you need to succeed. Sell MORE products, services, and training using automated marketing features that provide an overview of your leads actions during their entire sales journey.
VS
Using an outdated tech stack to run your marketing can 10X your cost without improving your ROI...
Marketo's long learning curve can require tech support to get you set up. Their feature limitations often result in costly 3rd party software integrations that put an additional strain on your budget.
Have Access to More Tools, Superior Features and Better Automations at 1/10th the Price
Marketo is one of the first marketing automation platforms ever created 10 years ago.
When everyone else was buying dozens of tools, duct-taping tools together, and hoping it would work…
Marketo created a platform where businesses could build everything they needed in one place.
They made lead generation, CRM, email marketing, content personalization and other types of basic automation simple.
As the years passed by, newer and more complete platforms emerged — one of them is Kartra.
So it’s no wonder online business owners compare Kartra and Marketo with one another.
They both do similar things well. They have similar features and capabilities. They also have different pricing structures.
But when you compare these two together, the most important question you must ask is this…
What is the best platform that solves a modern business’ problems, pains, and needs.
Kartra vs Marketo
Marketo is a marketing automation system that helps businesses automate and measure marketing engagement and workflows.
Kartra is an all-in-one marketing platform that helps you run your entire business from A-Z. You can automate marketing, personalize the sales experience, sell digital products, sell physical products, and even create your own helpdesk.
That’s not all…
The Benefits Of Using Kartra Include:
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Goal-based marketing automations utilizing branching logic that triggers depending on the actions your leads take
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Post videos and sell to viewers with pop-up CTA’s that appear while the video is in play mode
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Provide excellent customer service using the built-in helpdesk so you can create your own FAQ, create support tickets, and even add “live chats” to your website.
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Stay on top of your schedule with an interactive appointment calendar that allows your clients to self-book appointments
-
Sell your products and services with the built-in checkout feature (and even automate your upsells or cross-sells to maximize sales)...
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Create a membership site where you can sell digital products, track every buyers’ activity and make sure they have an amazing customer experience
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Automate your affiliate management tasks so you only attract serious affiliates and you keep them happy by automating their commission payments
Lacking Must-Have Features
Every Growing Business Needs
(Due to Slow Updates)
Marketo has an easy and intuitive interface. Not the prettiest, but you can adapt to it quickly.
If you’re lost, they have a support team who can help.
Once you get the hang of it, you can easily implement and set-up marketing automation. You can collect broad data points right out of the gate.
But you have to spend a LOT of time mastering the platform, which most business owners don’t have time to do.
That’s why you have to hire a specialist when you want to use or switch to Marketo. The learning curve is quite steep.
You’ll also have to face the fact that it can't do standard things – like emojis on emails, not crashing constantly, effective merge fields, flexible templates just to name a few.
The landing page editor and email editor are also clunky and outdated.
You also don’t have the following…
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Helpdesk to create a better customer experience.........................................................
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Video platform to host your own videos..............................................................................
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Scheduling tools better organize your webinars, calls and calendar........................
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Built-in ecom checkout to maximize your sales................................................................
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Affiliate Management System to give commissions to partners and affiliates.....
-
Membership site to sell your digital products...................................................................
Kartra already has this and took it a step further.
Unlike other platforms that just provide you with a lot of tools and leave you to duct-tape it together…
Kartra does the integration, duct-taping, and automation for you.
Next Level Automation, Optimization, and
Personalization at 1/10th the Price
Kartra will help you cut hours of daily work from your schedule while earning you money around the clock using advanced automations.
Kartra tracks and acts on your readers' actions thanks to its powerful "IF AND THEN" system.
You can set "conditional paths" and multiple triggers to customize each subscriber's experience. You can do this with your emails, videos, checkout pages, membership platforms, and landing pages.
You'll also get 100+ customizable landing templates, robust analytics, autoresponders, affiliate management, built-in checkout, a scheduling calendar, the ability to survey & quiz your sales leads, and much more!
Most importantly, you get all of this at half the price.
Kartra's starter package is only $99/month.
Meanwhile, Marketo's starter package starts at $895/month.
Marketo Gives You “Optional Features”
(Not All-in-One Solutions)
Marketo offers customized solutions based on a company’s current needs and existing systems.
But the amount of customized features you get depends entirely on the membership plan you choose.
Basic - $895 per month
- Customer engagement engine
- Lead scoring, segmenting & nurturing
- Search engine optimization
- Email, landing pages, and forms
- Social marketing, events, and webinars
- A/B testing
- Sales intelligence
- CRM integration
- Campaign dashboards and reports
- Marketing calendar
Pro - $1795 per month
- Everything from their Basic Plan
- Digital ads
- Predictive content
- Program and campaign analysis
- API and integrations
- Additional marketing and sales users
Elite - $3195 per month
- Everything from their Basic and Pro Plans
- Anonymous retargeting
- Opportunity influence modeler
- Revenue modeler
- Success path analyzer
- Advanced report builder
Each plan unlocks optional features and customized solutions that can add an additional $900 to $1400 to your monthly overhead.
Since this is only a marketing and sales platform, you need to add outside integrations for delivering your physical products, digital products or services.
If you sum up everything, you’ll have to pay at least $1,000 or more per month to make Marketo work for you.
If you’re not careful, this can leave your business financially strapped before you’ve built your first page.
Are Marketo’s Outdated Features the Best Choice
for Your Business?
You’ll need to spend time and money focusing on costly integrations to get the same functionality that Kartra provides from the start.
Marketo doesn’t offer a helpdesk, video hosting tool, scheduling tool, built-in ecommerce, affiliate management, or a membership site builder, among other options they lack.
That’s 6 major features you won’t have access to. You’ll have to buy 3rd party plug-ins, integrate it with Marketo and hope it works.
With Kartra, you’ll get access to all these features and more advanced automations starting at $99/mo.
Compare with Kartra’s Features
You won’t have to hire a specialist and worry about integration issues either. Everything you build inside Kartra will be interconnected with every other tool and feature.
And that’s just the beginning.
Here are a few more features Kartra has…
VISUAL CAMPAIGN BUILDER
| VISUAL CAMPAIGN BUILDER | KARTRA | Marketo |
|---|---|---|
| Goal Based Automation | X | |
| Campaign Triggers | ||
| Custom Wait Steps | ||
| Conditional Filtering | ||
| Go-to Steps | X | |
| Split Testing | ||
| Pre-built Campaign Marketplace | X | |
| Custom Domains | limited | |
| Drag & Drop Page Builder | limited | |
| Web Page Templates | ||
| Add Custom HTML | ||
| Responsive Design | ||
| Page Analytics |
VIDEO MARKETING
| VIDEO MARKETING | KARTRA | Marketo |
|---|---|---|
| Video Hosting | ||
| Video Playlists | X | |
| Clickable Video Call To Action | X | |
| Share To Unlock Videos | X | |
| Video Analytics | X |
HELPDESK
| HELPDESK | KARTRA | Marketo |
|---|---|---|
| Built-In Helpdesk | X | |
| Live Chat | X | |
| Helpdesk Canned Responses | X | |
| Customizable Wikis | X | |
| Embeddable Helpdesks | X | |
| Detailed Helpdesk Analytics | X |
PAGE BUILDER
| PAGE BUILDER | KARTRA | Marketo |
|---|---|---|
| Built-in Landing Page Creator | ||
| Landing Page Personalization | X | |
| Landing Page Template Marketplace | ||
| Custom Thank You Pages | ||
| Built-in Web Form Creator | ||
| Pre-filled Forms |
CALENDARS
| CALENDARS | KARTRA | Marketo |
|---|---|---|
| Appointment Calendars | X | |
| Automated Reminder Notifications | X | |
| Charge For Sessions In Calendar App | X |
EMAIL MARKETING
| EMAIL MARKETING | KARTRA | Marketo |
|---|---|---|
| Built-in Email Editor | ||
| Email Personalization | ||
| Native Email Automation | ||
| Automated Sequences | ||
| Email Templates | ||
| Lead Importation | ||
| List Cleaning | ||
| SMS Sequences | limited | |
| Expiring Tags | X | |
| Email Split Testing | ||
| Automated Reengagement | ||
| Broadcasts | ||
| Segmentation | ||
| Message Open Tracking | ||
| Click-through Tracking | ||
| Automated Follow-up | ||
| Lead Scoring |
CRM
| CRM | KARTRA | Marketo |
|---|---|---|
| Visual Contact Workflow Management | X | |
| Custom Fields | ||
| Notes | X | |
| Groups | ||
| Tags | ||
| Automation Log | X | |
| Activity Log |
ECOMMERCE
| ECOMMERCE | KARTRA | Marketo |
|---|---|---|
| Order Forms | X | |
| Multiple Payment Processing | X | |
| Taxes | X | |
| Free Trials | X | |
| Payment Plans | X | |
| Subscriptions | X | |
| Credit Card Decline Follow-up | X | |
| Abandoned Cart Follow-up | X | |
| Coupon Creation | X | |
| One-Click Upsells | X | |
| Built-In Checkout | X | |
| Multiple Price Points with Flexibility | X | |
| Ecommerce for Digital or Physical Products | X | |
| Checkout Page Templates | X | |
| International Currencies | X | |
| Link Tracking | ||
| Page Tracking | ||
| Detailed Sales and Transaction Analytics | X |
AFFILIATES
| AFFILIATE | KARTRA | Marketo |
|---|---|---|
| Automated Affiliate Management | X | |
| Referral Tracking Links | X | |
| Promo Tools | X | |
| Earnings Reports | X | |
| Automated Affiliate Payments | limited | |
| Affiliate Marketplaces | X | |
| Affiliate Analytics | X | |
| Analytics for your affiliate sales for other brands | X |
MEMBERSHIP SITES
| MEMBERSHIP SITES | KARTRA | Marketo |
|---|---|---|
| Automated Member Management | X | |
| Multiple Membership Levels | X | |
| Page-by-page Content Protection | X | |
| Drip Content | X | |
| Centralized Membership Portal | X | |
| Built-in Membership Site | X | |
| Host Files | X | |
| Comment Control | X | |
| Locked Posts | X | |
| Membership Site Analytics | X |
TRACKING & ANALYTICS
| TRACKING & ANALYTICS | KARTRA | Marketo |
|---|---|---|
| Tracked Links | ||
| Split Testing | ||
| Page Tracking | ||
| Visual Performance Reporting | ||
| Contact Flow Reports | ||
| Funnel Conversion Reports | ||
| Lifetime Value Reports | ||
| Goal Conversion Rate Reports | ||
| Goal Conversion Time Reports | ||
| Custom Date Range Reporting Filters | ||
| Video Analytics | X | |
| Detailed Form Analytics | X | |
| Analytics For Affiliate Sales for Other Brands | ||
| List Analytics | X | |
| Broadcast Analytics | ||
| Sequence Analytics | ||
| Detailed Sales and Transaction Analytics | limited | |
| Detailed Help Desk Analytics | X | |
| Page Analytics | ||
| Membership Site Analytics | X |
SERVICES
| SERVICES | KARTRA | Marketo |
|---|---|---|
| Annual Contract Required | NO Contract required | No |
| Chat Support | ||
| Email Support | ||
| Live Training Events | ||
| Online Training | ||
| Certified Consultant Community | Coming Soon |
Kartra is the True All-in-One Platform Entrepreneurs Choose to Start, Automate, and Scale their Business
Kartra has its own website platform for a complete end-to-end solution - something you currently won't find with any other marketing automation software.
In terms of price and value, Kartra wins hands-down. Kartra doesn’t limit features. You simply choose a plan that matches your company size then move up to the next level as your business grows.
Most importantly, Kartra continually updates all its features and adds new tools every year. You can’t say the same with Marketo.
Before you commit to any software or platform, ask yourself these questions:
Is the software user-friendly?
Is it an all-in-one marketing solution?
Does it address your requirements?
Can it function without costly integrations?
Is there an A/B testing feature?
Is it an affordable, robust marketing platform?
Kartra - YES ✅
Kartra - YES ✅
Kartra - YES ✅
Kartra - YES ✅
Kartra - YES ✅
Kartra - YES ✅
Ready To Grow Your Business?
With Kartra you'll have everything you need all in one place!
Trusted By Marketers Worldwide
Kartra is the backbone of my online business. As an old school guy, I've still got my basic website on WordPress, but everything else is built on Kartra. It's where I collect leads, nurture those leads, sell them my products, and deliver my memberships and courses to my customers.
I lucked into Kartra during their Beta launch because someone mentioned it right after I'd done a digital audit. I replaced loads of other software with Kartra (and it is saving me $500 or more each month with the systems I could eliminate). There's no perfect software solution, but Kartra is the closest I've found.
Bobby
Kartra User
I've used Marketo a little - I found it a pretty steep learning curve and not that easy to use. It's also ridiculously more expensive than Kartra...I assume they do some things well, but I really think you're looking for a comparison of apples and oranges.
If I were advising a client, I would recommend simpler/easier platforms unless there's a reason something needs to be complex. Kartra is very powerful - more powerful than most businesses can take advantage of. If I can offer that for less than $100 a month to start, let's exhaust that option fully before upgrading. That's my 2 cents - YMMV.
Grant Andrew
Kartra User
There are a lot of things to like about Kartra, specifically the absolute all-in-one platform they have. It goes far beyond just designing a website/landing page or sending an email. They cover all the bases - from websites, landing pages, email marketing/automation with sequences and tagging, funnels, simple e-commerce, digital downloads, membership sites, help desk, scheduling, forms, affiliates and now an agency solution. If you'd like to consolidate the many platforms you use, Kartra can handle 95% of everything you throw at it. Their support group on Facebook is second to none. They truly care about their people and it shows; it's like a family.
Dana R.
Kartra User
I absolutely love the fact that almost everything is in one place. I moved from 5 different software tools into Kartra and was able to save myself $250 per month in software but then probably another 20 hours of time trying to connect all the tools together to work. Now I have 1 place to go and I can build the tech pieces of a simple funnel in under an hour!!
Brittany
Kartra User
I haven't used Marketo but with selecting a system it all comes down to what the goals of the business are and what systems are best set up to support those goals.
In most cases Kartra is an awesome tool that can help get you where you need to go.
Jared Warner
Kartra User
Kartra is fast becoming the BETTER than all the other all in one's
Literally has everything in one system. Overall fairly easy to use, no weird rules to remember like other systems. Things JUST WORK! I know several small business owners who work solo using it and managing it without having to hire a big team.
Danielle M.
Kartra User
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