Learn the behavioral patterns of your prototypical user: how they land on your site, at what point they exit, which link they click, how they transition from the moment they sign up to the point of checkout, etc.

When you design a sales funnel, you expect your users to navigate their way through it in a certain fashion. Follow their journey and corroborate your game plan!

Are they jumping the rails at some point? Is there a broken link in the flow? Spot it out early and bring them back on track.

Apply custom labels to your leads to better categorize them into sub-groups: free prospects, paid customers, VIPs, cold leads, etc. Send an email only to your VIPs? Not a problem. Subscribe your cold leads to a warm up email sequence? Great idea! It's that granularity what empowers you to perfectly match your marketing message to each specific demographic group.

If lead tagging allows you to qualify them, lead scoring allows you to quantify them!

Say that you grant 5 points per product purchased, and 2 points per add-on to their checkout order. Well, you could create an automation to assign the tag VIPs to any lead above 15 points. And, when they reach over 25 points, have the system automatically subscribe them to a special event exclusive for your best customers.